A husband, a wife, and a ridge full of rhododendron.

We started Rhodo in Asheville, North Carolina, because we loved floral apparel and couldn't find any that felt personal. Every print we bought was someone else's flower, made ten thousand times over.

So we began creating our own — the rhododendron on the ridge behind our house first, then the goldenrod along the road, then whatever anyone asked us for.