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RHODO APPAREL
PRESS KIT

Rhodo Apparel, for editors and writers.

Everything you need to cover us in one place: the founder story, how the artwork is made, accurate production details, reviewed images you can download, product links and a person to email. Quote freely from this page.

Rhodo Apparel is an Asheville, North Carolina brand that prints botanical illustrations of real plants on garment-dyed cotton shirts, one order at a time.

A woman in a white botanical tee sits at a garden table with a cup and teapot.
A quiet moment in the garden

A woman in a white botanical tee sits at a garden table with a cup and teapot.

Courtesy of Rhodo Apparel. AI-generated promotional image (source filename identifies ChatGPT). Supplied source file.

Download PNG · 1448 × 1086

Ready for your story

The complete ZIP includes all 14 reviewed images, the supplied SVG and PNG wordmark, website icon, reusable brand copy, a fact sheet, credits and an asset manifest. Files retain their available native dimensions; none has been upscaled for this kit.

The supplied wordmark is available as vector SVG (3630 × 355 viewBox) and PNG (3000 × 282). Verified high-resolution documentary photos and photographer attribution are not available in this kit. Promotional images do not establish the subjects’ identities or locations. Contact us to check availability before print publication.

About Rhodo Apparel

Rhodo Apparel is an Asheville, North Carolina apparel brand founded in 2025 by Thomas and Charla Landes. It creates botanical designs inspired by real plants and prints them to order on cotton shirts. Its botanical illustrations are AI-assisted and reviewed by hand. Customers can also submit a plant photo to begin a custom design. Learn more at rhodoapparel.com.

Story angles to explore

  • Personal plants as wearable keepsakes: the customer photo-to-design process.
  • Botanical illustration meets AI: how human review shapes the final artwork.
  • An Asheville husband-and-wife business building a print-to-order botanical catalogue.
FACTS AT A GLANCE
Founded
2025, Asheville, North Carolina
Founders
Thomas and Charla Landes (husband and wife)
Product
Botanical-illustration t-shirts, long sleeves and crops
Made
Printed to order on garment-dyed heavyweight cotton
Prices
Tees $40, long sleeves $50
Shipping
Free U.S. shipping on every order; U.S. only
Website
rhodoapparel.com

The founder story

Rhodo Apparel was founded in 2025 by Thomas and Charla Landes, a husband and wife in Asheville, North Carolina. They loved floral apparel and could not find any that felt personal: every print they bought was someone else's flower, made ten thousand times over.

So they began making their own, starting with the rhododendron on the ridge behind their house (the plant the brand is named for), then the goldenrod along the road, then whatever anyone asked them for. Each design is a botanical plate of a real, named plant, composed in the tradition of 19th-century botanical illustration and printed on a shirt only when someone orders it.

The catalogue now runs to hundreds of plants, from Blue Ridge natives to species from around the world, and customers can send in a photo of a plant of their own to have it turned into a design. The two of them still review every illustration and placement by hand before anything goes to print.

How the artwork is made

Rhodo's botanical plates are AI-assisted. Each one is generated with AI image tools from a detailed brief for that specific plant, in the style of 19th-century botanical illustration, with the flower color and leaf form checked against the real species.

Every plate is then reviewed and approved by hand by one of the founders before it is placed on a shirt, and re-made if the botany or the composition is not right. Nothing is printed from an unreviewed image, and the same review applies to customer-submitted photo designs.

Please describe the artwork as AI-assisted botanical illustration rather than hand-drawn or painted. The plants are real species; the plates are not drawn from life.

Production details

Printed to order

Nothing is warehoused or overprinted. Each shirt is printed after it is ordered; production takes 1–2 business days (Monday–Friday, order cutoff 5 p.m. Eastern Time (America/New_York)).

The blank

Garment-dyed heavyweight cotton, pre-shrunk. His is cut straight through the body; hers is shaped at the waist and runs shorter. Tees, long sleeves and a women's crop are offered in several colors.

Shipping

Free U.S. shipping on every order, no minimum. Transit is 3–5 days after dispatch, so most orders arrive within 4–7 business days. U.S. only for now; no rush or expedited option.

Pricing

Tees $40, long sleeves $50, women's crop $40. That is the price before tax; shipping is free.

Returns

Refunds are available only for damaged, defective or misprinted items reported within 14 days after delivery. We do not accept returns for wrong sizes or changes of mind, and we do not offer exchanges. Eligible items must be sent back. Rhodo Apparel covers the return postage.

Custom designs

Customers can upload a photo of their own plant and have it turned into a botanical plate for a shirt. It is free to preview, reviewed by hand, and nothing prints until the customer approves it.

Full policy on the Shipping & Returns page.

Images & artwork

Download the reviewed files individually or in the complete kit. Each image lists its actual format, pixel dimensions and provenance. Credit: “Courtesy of Rhodo Apparel”; this is a supplier credit, not a photographer attribution. See usage guidance below.

Brand imagery

A couple stands together on a path bordered by trees.
Together on a wooded path

A couple stands together on a path bordered by trees.

Courtesy of Rhodo Apparel. Promotional image; photographer, identities, location and capture provenance unverified. Supplied source file.

Download PNG · 1254 × 1254
A woman in a dark floral tee and jeans stands outdoors in evening light.
Floral tee at dusk

A woman in a dark floral tee and jeans stands outdoors in evening light.

Courtesy of Rhodo Apparel. Promotional image; photographer, identities, location and capture provenance unverified. Supplied source file.

Download PNG · 1254 × 1254
Pink flowers, buds and green leaves on a black background. AI-assisted botanical artwork.
Pink botanical illustration

Pink flowers, buds and green leaves on a black background. AI-assisted botanical artwork.

Courtesy of Rhodo Apparel. AI-assisted botanical artwork. Available published file; original capture not verified.

Download JPEG · 1200 × 1200

Rhodora

Rhododendron canadense (L.) Torr.View product →
Front view of a peach-colored tee with a pink Rhodora botanical print. Product visualization.
Rhodora tee, front

Front view of a peach-colored tee with a pink Rhodora botanical print. Product visualization.

Courtesy of Rhodo Apparel. Product visualization with AI-assisted botanical artwork. Available published file; original capture not verified.

Download WEBP · 1000 × 1000

FOR PRODUCT COVERAGE

A closer look at Rhodora

Front view of a peach-colored tee with a pink Rhodora botanical print. Product visualization.

This kit includes one reviewed product image for this design: WEBP, 1000 × 1000 pixels. The botanical artwork is AI-assisted. Check the linked product page for current colors, sizes and pricing, or contact press for additional imagery.

Canada Goldenrod

Solidago altissima L.View product →
Front view of a peach-colored tee with a yellow Canada Goldenrod botanical print. Product visualization.
Canada Goldenrod tee, front

Front view of a peach-colored tee with a yellow Canada Goldenrod botanical print. Product visualization.

Courtesy of Rhodo Apparel. Product visualization with AI-assisted botanical artwork. Available published file; original capture not verified.

Download WEBP · 1000 × 1000
A woman holds a potted plant beside a greenhouse, wearing a black long-sleeve shirt with a yellow botanical print. AI-generated promotional image.
Goldenrod beside the greenhouse

A woman holds a potted plant beside a greenhouse, wearing a black long-sleeve shirt with a yellow botanical print. AI-generated promotional image.

Courtesy of Rhodo Apparel. AI-generated promotional image (product lifestyle workflow). Supplied source file.

Download PNG · 1254 × 1254
A woman in a dark cropped tee with a yellow botanical print leans against a garden fence. AI-generated promotional image.
Goldenrod in the garden

A woman in a dark cropped tee with a yellow botanical print leans against a garden fence. AI-generated promotional image.

Courtesy of Rhodo Apparel. AI-generated promotional image (product lifestyle workflow). Supplied source file.

Download PNG · 1254 × 1254

Appalachian Blazing Star

Liatris squarrulosa Michx.View product →
Front view of a peach-colored tee with a purple Appalachian Blazing Star botanical print. Product visualization.
Appalachian Blazing Star tee, front

Front view of a peach-colored tee with a purple Appalachian Blazing Star botanical print. Product visualization.

Courtesy of Rhodo Apparel. Product visualization with AI-assisted botanical artwork. Available published file; original capture not verified.

Download WEBP · 1000 × 1000
Rear view of a man in a blue long-sleeve shirt with a purple botanical print, beside a fence overlooking wooded hills. AI-generated promotional image.
Blazing Star with a mountain view

Rear view of a man in a blue long-sleeve shirt with a purple botanical print, beside a fence overlooking wooded hills. AI-generated promotional image.

Courtesy of Rhodo Apparel. AI-generated promotional image (product lifestyle workflow). Supplied source file.

Download PNG · 1254 × 1254
Rear view of a man wearing a black tee with a purple botanical print beside a greenhouse. AI-generated promotional image.
Blazing Star beside the greenhouse

Rear view of a man wearing a black tee with a purple botanical print beside a greenhouse. AI-generated promotional image.

Courtesy of Rhodo Apparel. AI-generated promotional image (product lifestyle workflow). Supplied source file.

Download PNG · 1254 × 1254

Eastern Purple Coneflower

Echinacea purpurea (L.) MoenchView product →
Front view of a peach-colored tee with a purple coneflower botanical print. Product visualization.
Eastern Purple Coneflower tee, front

Front view of a peach-colored tee with a purple coneflower botanical print. Product visualization.

Courtesy of Rhodo Apparel. Product visualization with AI-assisted botanical artwork. Available published file; original capture not verified.

Download WEBP · 1000 × 1000
A woman wears a cream cropped tee with a purple coneflower print against a light background. AI-generated promotional image.
Coneflower cropped tee

A woman wears a cream cropped tee with a purple coneflower print against a light background. AI-generated promotional image.

Courtesy of Rhodo Apparel. AI-generated promotional image (product lifestyle workflow). Supplied source file.

Download PNG · 1254 × 1254
A man in a blue long-sleeve shirt with a small floral chest print holds a map outdoors. AI-generated promotional image.
Coneflower long sleeve outdoors

A man in a blue long-sleeve shirt with a small floral chest print holds a map outdoors. AI-generated promotional image.

Courtesy of Rhodo Apparel. AI-generated promotional image (product lifestyle workflow). Available published file; original capture not verified.

Download WEBP · 1254 × 1254

Need a different design, color or a higher-resolution file? Every design is listed on All Designs A–Z and grouped on Collections; email us to check availability.

Usage

The photos and artwork on this page may be reproduced in print and online coverage of Rhodo Apparel with the credit “Courtesy of Rhodo Apparel”. Please do not use them on products, for resale or to imply endorsement. You do not need to ask before quoting this page. Keep the AI-assisted artwork and AI-generated promotional-image disclosures with reproductions. Do not describe promotional images as documentary photographs of the founders, studio or a named location. Photographer credits and original capture provenance are unverified; contact us if your publication requires them.

Press contact

EMAIL
contact@rhodoapparel.com

Thomas and Charla Landes answer press email personally, usually within one business day. Interviews, product samples for gift guides and additional photos are all available on request. You can also use the contact form.

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